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Cookie Policy: Introduction, scope and object

This document explains the Cookie Policy of the Website www.bloom.com and the purchase of products made by its users.

Before browsing and using the website, please read the General Conditions of Use, the Privacy Policy and the Cookie Policy carefully. If you have any questions regarding the use of this website, please contact Bloom via email geral@bloomflores.com.

Access, browsing and orders made through the website www.bloom.com entails the acceptance of the Cookie Policy which is explained below.

Bloom reserves the right to change this Cookie Policy without prior notice. Changes are published in the Cookie Policy area of www.bloom.com.

 
What are cookies and how are they used?

Cookies are small text files downloaded and stored on the smartphone, tablet, computer, or any other data storage device with an operating system and Internet access, when using a Browser. The text files contain information on user and browsing preferences, but do not include personal data.

Cookies are essential for the user to access content and services. They are used to store user preferences (in terms of interests and preferences), which allows for faster and more efficient browsing. They do not damage the user's equipment and the fact that they are active allows identifying and resolving possible browsing errors that may occur.

Enabling the use of cookies while browsing our site is completely voluntary. The user can opt to accept or decline cookies. Most browsers accept cookies automatically, but the user can change the browser configuration to disable cookies. Please be advised that if cookies are disabled, browsing our site may not be optimal and some features may stop working.

 

Information collected

Bloom may collect the following information:

  • Name
  • Contact information, including email address;
  • Demographic information, such as zip code, preferences and interests;
  • Other information that may be relevant for searches and/or customer offers;

To learn about the information Bloom collects, click here and see the list of cookies.

 

What does Bloom do with the information collected?

Bloom and its subcontractors or partners are the entities that may have access to and use the information collected by cookies. No personally identifiable information is stored, as cookies are not used for direct advertising according to user preferences, nor for other advertising purposes (our own or third parties).

Use of Cookies

The user may, at any time, access the browser configuration options and disable part or all of the cookies on this website. Blocking cookies may affect user experience. Click here for more information about enabling, disabling, blocking, or unblocking cookies.

 
Type of Cookies

Please be advised that there are two types of cookies in our website (www.bloom.com): session cookies and persistent cookies. Session cookies are temporary cookies that are active when the user is browsing the website. These cookies are automatically deleted from the device when the user logs out of the browser. Persistent cookies are cookies that are stored on the browser of the device until the user manually deletes them or until they expire. These enable user identification on the next visit to the site.

 

Type of Cookies and their purpose

Essential Cookies allow the user to browse the website and use features such as access to the secure areas of the site, as well as the personal area. Without these cookies the website’s features do not work properly.

Anonymous Analytical Cookies allow Bloom to obtain aggregated data for statistical analysis and site improvement.

Functional Cookies allow for easy and personalised browsing by saving user preferences of the site.

Third party cookies are used because Bloom uses third party components. Thus, there are cookies from other entities such as YouTube, Facebook, Twitter, Google Analytics, among others, that use cookies that are different from the cookies managed by Bloom.

Session Cookies can be temporary or persistent. Temporary session cookies are used to collect data during browsing and remain in the device until the user leaves the site. These cookies are deleted when the user closes the browser window. Persistent cookies remain in the device. They are essential for analysis and for the site to adapt to user preferences and interests.

Advertising Cookies are used for targeted advertising according to user preferences and browsing habits.

 

Cookies

See the list of cookies and the information they keep when the user browses this website:

Cookie Name-Cookie description

CART-the association with the user's shopping cart.

CATEGORY_INFO-Stores category information on the page, allows user to view pages more quickly.

COMPARE-Stores the products that the user contains in the comparison list.

Currency-Currency preference.

CUSTOMER-The identification (ID) of the user on the site.

CUSTOMER_AUTH-An indicator for when the user is logged on to the site.

CUSTOMER_INFO-An encrypted version of the client group that the user belongs to.

CUSTOMER_SEGMENT_IDS-Stores the identification (ID) of the user segment.

EXTERNAL_NO_CACHE-A flag which indicates whether CACHE is disabled or not.

FRONTEND-The session ID of the user on the server.

GUEST-VIEW-Allows users (guests) to edit their orders.

LAST_CATEGORY-The last category that the user visited.

LAST_PRODUCT-The latest products the user viewed.

NEWMESSAGE-Indicates when a new message was received.

NO_CACHE-Indicates if CACHE is allowed.

PERSISTENT_SHOPPING_CART-A link to information about the cart and displays history per user request.

POLL-The identification (ID) of the polls that the user recently participated in.

POLLN-Information on the polls that the user has participated in.

RECENTLYCOMPARED-Products that the user recently compared.

STF-Information about the products that the user has sent to others via email.

STORE-The display of the site or the language that the user has selected.

USER_ALLOWED_SAVE_COOKIE-Indicates if the user allows the use of cookies.

VIEWED_PRODUCT_IDS-The products recently viewed by the user.

WISHLIST-An encrypted list of the products added to the Favourites list.

WISHLIST_CNT-The number of products in the user's Favourites list.

 

Cookies collected by third parties

Please refer to the list of cookies collected by third parties when browsing our site without being logged into one of the entities and the information they keep from all users when browsing this website.

Please refer to the list of cookies collected by third parties when logged in with one of the entities and the information they keep from all users when browsing this website.

 

More information

For more information about cookies and their use, please refer to the following links, some which are in English and some in Portuguese (Brazil):

  • All About Cookies www.allaboutcookies.org
  • Google and YouTube Cookies www.google.com/intl/pt-BR/policies/technologies/cookies
  • Facebook Cookies www.facebook.com/policies/cookies
  • Yotpo Cookies www.yotpo.com/privacy-policy